Annual Giving

Unrestricted financial gifts from people who understand your mission are essential to the stability of your organization. Many of our clients struggle to help givers understand why gifts to an annual fund are so critical. You may have an annual fund already in place and desire help creating a larger pool of donors and gifts, or you may not have an annual fund but know that you need to launch one. Either way: we can help.

Our Generis team will analyze the performance of your current annual giving program and make recommendations related to building capacity for annual gifts, preparing for leadership giving, stewarding donors for increased and repeated giving, and leveraging branding and communications. If you wish to launch (or re-launch) an annual fund program, we can assist with branding/naming, giving clubs, events, donor recognition, goal-setting, and more.

We’d love to help you tell stories about your organization in a way that demonstrates impact and invite new and returning givers to provide unrestricted financial support for your school or ministry. Annual gifts are the heart of your program — give us a call and let’s work together to build a solid, dependable revenue stream for your organization.



I can state unequivocally that our institution is in a better financial and strategic position as a result of the excellent professional consultation of Generis. I strongly recommend them to colleagues and any organization that seeks development, advancement and financial consultation.

DR. MICAH L MCCREARY, PHD. PRESIDENT

NEW BRUNSWICK THEOLOGICAL SEMINARY

ANNUAL GIVING INQUIRY